![]() This is expected to be a pioneer in bringing China to the world and bringing the world to China. ![]() ![]() “As China’s presence on the global stage continues to grow, Lingo Bus has designed an immersive online Chinese learning program for students aged 5 to 12. The firm makes efforts to teach Chinese to non-Chinese kids as well. VIPKID and the Jack Ma Foundation have launched an English-language education initiative for schools in rural China with the goal of reaching 200 schools in rural China within two years, Mi said. We’ll put more resources in the third- and fourth-tier cities, providing children there with high-quality English learning resources.” “At present, over 50 percent of our students are from first-tier cities. Also, third- and fourth-tier cities in China are expected to see a consumption boom. “Parents are spending more on children’s education, and more people are accepting online products,” said Yao Shuwen, vice president of public relations of DaDa, another leading online English-learning service provider in China.Ĭhina is expected to become a key online education market in the wake of the second-child policy, according to which married couples can now have two children instead of one. ![]() “More parents now want their children to grow up with a global vision,” said Xu Zhe, CEO special assistant of VIPKID, which now has more than 300,000 customers. In August last year, VIPKID finished its series D financing and received investments totaling US$200 million. Its annual growth rate will come up to over 20 percent in the next few years,” he said. The penetration rate was only 2 percent in the past two years. “There is huge growth potential for the online education market. Mi Wenjuan, founder and CEO of VIPKID, is even more optimistic. With a number of online English learning companies for children emerging, the number of customers is expected to reach nearly 8 million and the market value may exceed 5 billion yuan in 2019, according to an analysis report released by China’s consulting company iResearch in 2017. One class, usually less than an hour, generally costs more than 100 yuan (US$16). The online English-learning service has been welcomed by more Chinese parents over the past two or three years and is building a bridge over cultural differences by meeting demand from both China and overseas.īy doing an online class based on selected textbooks, a child can communicate with a native speaker teacher face-to-face. “I really thought it was too good to be true.” “That was my first thought: What? I can work from home? What? I can make money?” she said. The app, mainly for children under age 12, has hired over 40,000 native speakers in North America, mostly in the United States, to teach English online. But in the early mornings, she teaches English to children in China from her laptop.īrown has worked for online English-learning app VIPKID for almost one year. MIKELL BROWN lives in Utah and works two jobs, both from home.Īs a mother of two girls, aged 3 and 5, she spends much of the day taking care of her children. Booming online English-learning service builds stronger economic and cultural ties
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